Radio Trailers & Print Adverts

Codes & Conventions

Radio Trailer

Title
- The title of the programme will be at the end of the trailer along with the scheduling: time, day and channel. Usually in that order so as the channel is the last thing the audience will hear.

Voiceover
- The voiceover is used to outline the narrative and link all the clips together.
- Can also be used to tease the audience by inculuding certain extracts from the programme.
- Usually poses a question to the audience (genrally the one used throughout the documentary for coherance).
- Is allways relevant to the programme (e.g. the voice will represent the audience of the programme).

Music Bed
- The music bed is a layer or audio that all the other audio is placed on top of.
- Genrally it is music that is either used in the show or relevant to the show.
- Can also include clips from the show such as: archive material, interviews, voxpop etc.



Print Advert

- Includes only one image.
- This image will either be portrait or landscape depending on the size of the advert: portrait for a full page, landscape if it only takes up part of a page.
- The only text used in the advert is the title, slogan and scheduling of the programme.
- The logo for the channel should be the only other thing on the print advert genrally this is placed in the middle of the page to the left or right.

Examples of channel 4 print adverts: http://www.4creative.co.uk/flash/#/print/press_and_poster/factual