Scheduling

TV Scheduling

The schedule for each day can be broken down into clear segments. How would you categorise these segments?
Breakfast
Daytime
Childrens Programmes
Peaktime
Post Watershed

Who are the target audience for these segments?
Breakfast - Differs according to channel
Daytime - Housewives, elderly, unemployed, students
Childrens Programmes - Children
Peaktime - Families, mass audience
Post Watershed - Adults

What would you say are the most popular genres on television?
Soaps - Most popular - coronation street, Eastenders etc.
Sitcoms - Friends , Skins, etc.
Reality TV - Big Brother etc.
Drama's - Blue Murder, Waking the dead etc.
Football - One off's, not sport in general - just individual matches.
Game Shows - The Cube, Deal or not Deal etc.
Cookery programmes - Come dine with me etc.

Who is the target audience of each terrestrial channel? Give examples of scheduled programmes to support your views.
BBC1 - Everyone - We have to pay for it so everyone must be catered for at sometime in the day.
BBC2 - Minority audiences, became more popular.
ITV 1 - Everyone - No specific kids programmes, but there are programmes that kids can watch aswel.
Channel 4 -
Channel 5 -

Roughly, what percentage of each channel's schedules is taken up with repeats? Why do you think this is?
BBC1 - 10%
BBC2 - 30-40%
ITV1 - 10%
Channel 4 - 30%
Channel 5 - 40%
BBC 2, Channel 4 and Channel 5 don't have large audiences so don't get alot of money to have more programmes, so they have alot of repeats.
BBC1 and ITV1 can afford more new programmes

Which channels have more imported programmes in their schedules? Why do you think this might be?
BBC2, Channel 4 and Channel 5, as it is cheaper to import programmes rather than make them. Whereas, ITV1 and BBC1 have more money so they can make their own shows, they don't have to import them.

What do you understand by the term 'the watershed' and where does this occur in the schedules?
Adult only programmes - 9pm

Inheritance
Scheduling a programme immediately after a popular programme in the hope it will inherit some of its audience.

Pre-echo
Scheduling a programe before a popular programme. The hope is that the audience for the popular programme will tune in early or turn over early before it starts, will catch the end of the new programme which might grab their attention so they will watch the programme next time.

Hammocking
Scheduling a programme between two popular programmes both pre-echo and inheritance.